ЁROOM produces art objects, sculpture, panels and furniture for architectural projects — from sketch to installation. The catch: three different audiences (interior clients, architecture studios, serial-line buyers), each needing a different conversation. We built the site as a gallery with four halls — art objects, commercial interiors, private interiors and the materials lab — with the route chosen on the first screen.

• Positioning and meaning structure for a shop where every object is unique
• Identity: logo in three versions, patterns, posters, photoshoot art direction
• Site architecture: 8 sections instead of a flat catalog; navigation as a route
• Three entry scenarios — client, architect, serial buyer — split from the first screen
• Design and build of all pages, horizontal galleries and case spreads included
• Interactive hotspots on interior photos leading to any object in frame
• Request configurator: object, material, complexity, scale → a structured lead
• Materials lab section with finish preview on volume
• Serial lines storefront (Riva Antica, Metallum) with pricing
• Designer pack: 3D models, drawings, material sample ordering
• Collection launch page: countdown and waiting list
• Technical base: speed, meta markup, OG cards, sitemap

The shop does what few will take on: restoring the geometry of cast, forged and spoke wheels, BMW motorcycle wheels included — customers ship them in from across the country. Thirty years built a reputation and a queue, but there was no brand and no site showing prices. We built both, and prepared the site for the fact that some customers now ask an AI assistant instead of searching.

• Logo and mark in six cuts: main, dark, compact, mark only, favicons — SVG and PNG
• Positioning: a small shop where a named master owns the result
• Site structure: one page per service instead of a single price list
• Theme design and build: dark garage aesthetics, real work photos instead of stock
• Before/After section — seven pairs with the defect and the work described
• Pricing: open rates for every service, with what drives the final number
• A dedicated BMW motorcycle-wheel page with models, partner status and shipping
• llms.txt and llms-full.txt feeds: the full service and price list in a format AI assistants read
• Machine-readable ai/catalog.json, robots.txt rules for AI crawlers, sitemap
• Local data: address, hours, rating, messengers
• Client runbook for keeping prices and portfolio in sync with the feeds

Roncker has been making car chemistry since 2008 and sells it to car washes, detailers and retail — 290 SKUs in a Moscow warehouse. The old store ran on plugins: a promo meant a developer ticket, coupons lived in a spreadsheet, and leaving visitors simply left. We redesigned the store and moved all commercial logic into the theme, behind one settings page.

• Audit of the old store: what slowed it down, where orders leaked, which plugins overlapped
• Redesign of every page type: home, catalog, product, cart, checkout, content
• Commercial engine moved into the theme: catalog, filters, mobile menu, one-click buy — no external plugins
• Store visuals: promo, wholesale and delivery banners, category cards, before/after shots
• Bundle builder: three products sold as a block at −15%, composition set in admin
• Volume discounts: 5+ −5%, 10+ −10%, recalculated in the cart automatically
• Prize wheel: the prize becomes a personal 24-hour coupon and applies itself
• Exit scratch coupon: never before 12 s, never on checkout, at most once per three days
• A 404 page with a game and a promo code
• Wholesale section with its own template and logic
• One admin page for bundles, wheel sectors and coupon cadence
• Migration off the legacy plugin with rollback and double-load protection

AtleticShop sells sports nutrition and vitamins — 2,650 products, 128 brands, four Moscow stores. In this category buyers compare jars that cannot be compared: different weight, different servings, different protein share. We built the store around honest pricing — per serving and per gram of protein — and a design system that assembles both the site and the app.

• Design system: palette, typography, buttons, badges, product card — shared by site and app
• Logo: four directions explored, the final cut rolled into every screen
• Home in desktop and mobile: goal-based selection, live stock, delivery terms
• Catalog: filters, sorting, quick view; a slide-in filter panel on mobile
• Product page: reviews, composition, nutrition facts, flavor choice, related items
• Mandatory product-info block: certificate, manufacturer, declaration, composition, shelf life — expanded by default
• Cart and checkout: discount meter with two thresholds, promo codes, top-up to free delivery, courier widget slot
• Mini-cart, empty cart as a storefront, one-click purchase — modal on desktop, sheet on mobile
• Honest-price mechanic: per pack, per serving and per 30 g of protein right in the catalog
• Auto-delivery: a 5% recurring order subscription, cancellable anytime
• Mobile app: onboarding, home, catalog, product, cart, favorites, profile, barcode scanner
• Component and token manifest for handoff to development

Bakery chain: orders, menu and delivery in one loop with IIKO integration.

«Mornings start with a dashboard, not with sorting out yesterday’s complaints.»

Regional kids-camp portal: 247 camps, bookings and registry in one window.

«A public service we are proud to show to residents.»

ERP for a make-and-sell company: contracts, stock, production and sales.

«We stopped arguing whose spreadsheet is the right one.»

Carrier CRM with auto-built trips, waybills and driver pay calculation.

«Dispatch finally does logistics, not paperwork.»

Flower business CRM: distribution center, stores and online storefront on one base.

«Flowers are perishable; now the system keeps up with them.»

Payment platform for an EdTech holding: cards, instant transfers, BNPL, recurring, ML antifraud.

«The CFO sees every school in one morning report, not by the 10th.»

Dental chain CRM: chairs, patient records, treatment plans, POS and lab orders.

«The front desk is no longer the bottleneck: the schedule builds itself.»

Developer sales CRM: live unit grid, holds, mortgage pipeline, dynamic pricing.

«Sales and the bank work in one window — buyers feel it.»

Secure corporate messenger: server inside the perimeter, calls, bots, full audit.

«Security approved a messenger with no remarks — for the first time.»

Agro-holding ERP: field map, machinery and fuel, weighbridges, piece-rate work orders.

«Harvest-2024 was the first run driven by same-day numbers.»

Made-to-order furniture ERP: product calculator, cutting maps, shop floor, payroll.

«The technologist designs now, instead of recalculating the same thing.»

Heavy-machinery rental marketplace: tender requests, owner bids, e-docs, GPS tracking.

«We just confirm the best bid — the system does the rest.»

Fitness chain app: memberships, class booking, QR turnstiles, training plans, retention pushes.

«The club moved into the phone, not the notebook at the desk.»

Retail BI platform: data mart, shelf control, demand forecast, planograms.

«Monday meetings got three times shorter — everyone has the numbers already.»

ISP support AI agent: diagnostics, payments, tariffs, escalation with full context.

«Agents handle complex cases now, not router reboots.»

Utility IoT monitoring: node telemetry, incident rules, mobile crew orders.

«The dispatcher sees the burst before the first resident dials.»

Field-to-port grain traceability: signed batch events, a QR passport for the buyer.

«The buyer scans a code at the port and sees the whole chain — trust became a product.»

Insurance design system: 60+ components, two themes, purchase flow cut from 9 to 4 steps.

«For the first time the product looks like one product.»

Window maker growth: ad→call→contract loop, an 800-keyword SEO core, CRO tests.

«For the first time we see which banner brought the install, not just the click.»